Promise to Parents

Before we are toymakers.

• We are coaches, teachers and committed leaders.
• We are hopers and dreamers and absolute believers.

Before we are Mega Brands.

• We are sons and daughters, mothers and fathers, grandpas and grandmas.
• We are families from all walks of life, that span all over the world.

Before we look outward, we look within.

• We think about the experiences we want our own children to have: creative, inspiring, engaging and amazing experiences.
• We think about the world we want our children to grow up in: a caring, sharing, giving, compassionate world.
• We think about how we as parents want to feel: sure, certain, confident and proud.
• So whether we are making toys for crawlers, walkers or runners. We think like you, parents first and foremost.

Before we share our toys with your family.

• We share them with ours.
• We make certain that every experience we create is engaging, inspiring and nurturing.
• We make certain every toy we make is healthy, positive and most importantly, safe.
• Because before we are toymakers…
• We Are Parents.

Building On Creative Minds.

• As parents, we believe creativity is the greatest gift we can share with our children. It's their "anything is possible" imagination that will one day, not far from now, make this world a better place. That's why at Mega Brands, every toy we develop is designed to bring out curiosity, spark imagination and nurture self-expression. MegaCreativity is all about developing… building Mega minds to help build a better tomorrow.

What We Do Today Impacts Their Tomorrow.

• As parents, we're all in this together, trying to create a better world for our children. At Mega Brands, we believe we can change their tomorrow by giving back today. We call this MegaCare.
• We give generously and donate our time, skills and passion in the communities in which we live.
• We support our schools, libraries and museums.
• We donate our products to organizations that support children in need.
• We care for our environment by acting responsibly through sustainable and "greener" production practices.

It's Our Job To Nurture, Love And Protect.

• That's what being a parent is all about. At Mega Brands, that's our first concern. Which is why Mega Safety is at the core of every product we develop.
• We check, double-check and triple-check our toys, making sure they adhere to the highest global safety standards.
• We have each toy independently tested by accredited labs.
• We teamed up with INTERTEK, one of the world's leading safety testing authorities, to develop the latest testing technology available.
• We partnered with Safe Kids Worldwide, a global organization dedicated to preventing accidental childhood injury, to launch a toy safety outreach program.