The partnership between MEGA Brands and Intertek is a mutual and passionate commitment to toy safety, safety that must be designed and manufactured into toys through a strict attention to design, production, quality and distribution of MEGA Brands' toys.

Through a comprehensive approach to manufacturing safe products, MEGA Brands and Intertek will integrate safety into every step from the design of the toy to the ultimate use of the toy by children.

MEGA Brands' alignment with Intertek is a testament to its commitment and dedication to creating the highest safety standards in the toy industry. This partnership will reinforce MEGA Brands' unparalleled dedication to safe toys and practices, and its reputation as a trusted brand when it comes to safety.

Intertek will also provide in-depth expertise and support to MEGA Brands and its suppliers on regulatory compliance requirements, product testing and essential safety requirements, applying the most stringent and state-of-the-art safety testing process on all new MEGA Brands toy lines.

MEGA Brands has partnered with Intertek to develop a new revolutionary safety technology for magnetic toys. Intertek developed a new ingestion gauge that will be applied to MagNext, ensuring that it exceeds all current magnetic toy safety standards with no small parts that contain magnets. MagNext is setting a new standard for innovative and safe magnetic play with:

• No small magnetic parts that can be swallowed
• All magnets securely insert molded into plastic parts

Intertek's Risk Analysis and anagement team used 20 years worth of research and datafrom 47 children's hospitals around the world focusing on the size, shape, and consistencyof ingested objects along with the outcome, to recommend MEGA Brands' sophisticated gauge criteria.

Using the state-of-the-art ingestion gauge, MEGA Brands can accurately evaluate the risk of swallowing and/or choking posed by each individual piece and the product as a whole. Even further, this innovative gauge can even determine what effect the consistency of the product would have on the severity of a choking/ingestion incident.

Through this new partnership, Intertek Risk Assessment & Management will provide in-depth expertise, innovative technologies and patented safety techniques to support MEGA Brands and their suppliers on:

• Regulatory compliance requirements
• Product testing methodologies
• Process control measures
• Essential safety requirements
• Appropriate quality assurance procedures

Using extensive research, technologies, and foreseeable use evaluations, Intertek Risk Assessment & Management's expert engineers and scientists will create real world testing scenarios to evaluate the specific safety hazards of products. Such technologies include:

• Ingestion gauge evaluation
• Bite and tear testing
• Compression testing
• Impact testing
• Extensive chemical reviews

This new effort comes on top of MEGA Brands existing safety measures:

• MEGA Brand's maintains more than 50 in-house employees dedicated who check product quality from design to production
• MEGA Brand's product lines are sent out for independent safety testing
• MEGA Brand's has a zero tolerance policy for all third party vendors
• MEGA Brand's uses state of the art testing equipment for all in-house testing
• We partnered with Safe Kids Worldwide, a global organization dedicated to preventing accidental childhood injury, to launch a toy safety outreach program.

The new partnership will apply state of the art statistical quality assurance to all of MEGA Brands' new products. MEGA Brands' toys will be subjected to the most stringent safety process in the industry.

Currently, Intertek Risk Assessment & Management is working closely with MEGA Brands and its suppliers to provide quality assurance services with regard to new product development and factory auditing. The core of Intertek's quality assurance partnership with MEGA Brands is to ensure that the final product retains all safety characteristics designed into it, during production by carefully managing the transition from design to production.