Environmental initiatives

Let’s build
a brighter tomorrow together

We’re continuously seeking more sustainable solutions.

We believe in the future of play

That’s why we’ve taken our first steps towards building a kid-friendly planet by incorporating more sustainable practices into creating our blocks, bricks, packaging and more.

Long-lasting building system

We pride ourselves on an integrated system of play. All of our building sets can be connected together; this means our toys are always compatible and never go out of date. By design, we’ve created long-lasting toys that can be passed down again and again.

Plant-Based Blocks

Responsible mindset, responsible materials

When we design our toys, we’re always mindful of the types of materials we’re using. We use plant-based materials where we can, and even our packaging is FSC-certified. But we know more needs to be done, that’s why we’re working towards incorporating practices that support circular economies. Our end goal is to create products that can be repurposed, so that we waste less and recycle more.

How we reduce waste

How we reduce waste

To reduce waste, we incorporate a holistic approach – we think about ways we can make every toy as sustainable as possible – from concept to retail/ whether online on in-store.

Sustainability is a primary concern for all our teams: Our designers consider plastic and cardboard (packaging) reduction, assembly line optimization and recyclability; our engineers explore efficient manufacturing practices; our packaging specialists are aiming to replace materials with recycled and recyclable alternatives.

We’re not perfect, but we are working hard to be better, to be more responsible. We’re all about progress, not perfection. And we’re proud to be heading in the right direction because we’re committed to building a kid-friendly planet.

Recycling program

terracycle megabrands

Sustainable packaging

We strive to be as sustainable as possible when it comes to our packaging:


of our packaging is made from recyclable materials.

Recycled materials

All packaging and instruction manuals are made from FSC certified materials such as recycled and sustainably sourced materials.


of packaging and packaging components can be recycled again.

Soy-based inks

Packaging features soy-based inks and water-based lamination.


Most of our packaging carries the H2Reycled logo. This partnership helps us educate about how our packaging can be recycled.

TerraCycle® Partnership

We’ve partnered with TerraCycle in Canada to make recycling our toys easier. (We’re looking forward to further expansion.) Click below to find out how our blocks are recycled and help us ensure that none of our toys end up in landfills!

Sign up and learn more at terracycle.com
TerraCycle® Partnership