History

Our Story

35+ years of making toys - and counting!

History

Did you know that MEGA™ has a rich history? We’ve been making construction toys for more than 35 years now. We take fun seriously – helping children grow, develop and learn is our passion.

Our story starts all the way back in the 60’s, but it wasn’t until 1985 that we launched our big building blocks. Designed specifically for toddlers, we were the first brand to create construction toys for toddlers. We didn’t start making traditionally sized bricks until our customers began asking for a more fairly priced option. And this is where we like to think we shine. Well with value, but also in that we’re continuously seeking way to deliver creativity to kids!

Milestones

Here’s a brief look at the unique contributions MEGA™ has made in the construction toy aisle:

1967

Ritvik Holdings is created; this family-owned Canadian toy distributor goes on to become a lead in the Canadian toy market

History

1984

Ritvik introduces the Mega Brands toy line to Canada and the U.S

History

1985

  • We launch our iconic “Maxi” block designed specifically for preschoolers
  • We launch our Block Buddies™ characters
History

1988

We release the Big Building Bag – today’s no. 1 construction toy in the U.S. and recognized around the world

History

1990

By the end of the 80’s, MEGA™ preschool toys are being distributed 30 countries

History

1991

We launch our “micro” brick (standard sized construction bricks) to create a full-fledged line of toys that cater to children (and kidults!) of all ages

History

1997

We expand into Europe and Latin America

History

2000

We release our first wagon (the Y2K Wagon) – one of our most popular toys still in production today

History

2002

  • Ritvik goes public and officially changes our name to Mega Bloks Inc.
  • We expand into Asia
History

2006

  • We change our corporate name to MEGA Brands Inc.
History

2008

  • We partner with Microsoft to launch our iconic line of Halo toys
  • We begin creating collectors set based on pop culture licenses
History

2012

We launch our popular line of Barbie and Hot Wheels toys

History

2014

We become part of the Mattel family, a leading global toy company

History

2015

We launch the Block Scooping Wagon, a highly popular preschool toy

History

2020

We launch our Peek-A-Blocks line, providing preschoolers with a brand-new way to build

History