About us

About us

Let’s build more together

As the proud no. 2 in construction, we forge our own path and challenge expectations. It started over 30 years ago when we created a line of big building blocks for growing toddlers. We’ve since expanded, creating 4 brands to provide unique construction toy fun for everyone. Our brands, blocks and bricks can be connected together to create a continuous system of play, one that grows with little ones right through to adulthood!

Our building system
Let's Build Together
Who we are

Who we are

We pride ourselves on providing innovative play experiences, authentic details and accessible value for fans and families.

Our values
Helping to build a kid-friendly planet

Helping to build a kid-friendly planet

We’ve started incorporating sustainable practices to help reduce our environmental impact because when it comes to the next generation of builders, we want to build a brighter tomorrow together!

Learn more
Community

Community

We also build and contribute locally. We provide support to build a stronger community that brings people together.

Our community
Culture

Culture

Learn about our culture from the people with a genuine passion for building the minds of the next generation.

Our culture

History

Helping children grow is our passion – and we’ve been doing it for over 35 years! Learn more about our rich history.

Our history
History