About us

Let’s Build More Together

As the proud no. 2 in construction, we forge our own path and challenge expectations. It started over 30 years ago when we created a line of big building blocks for growing toddlers. We’ve since expanded, creating 4 brands to provide unique construction toy fun for everyone. Our brands, blocks and bricks can be connected together to create a continuous system of play, one that grows with little ones right through to adulthood!

Our Building System
Let's Build Together
Who We Are

Who We Are

We pride ourselves on providing innovative play experiences, authentic details and accessible value for fans and families.

Our Values
Helping to build a kid-friendly planet

Helping to build a kid-friendly planet

We are proud to introduce our first blocks made from sustainable materials. Our plant-based blocks help to reduce our environmental impact for the next generation of builders, so that we can build a brighter tomorrow together!

Our plant-based blocks

Proudly part of the Mattel Family