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Environmental initiatives

Let’s build a brighter tomorrow together

We’ve taken the first steps in building a kid-friendly planet by incorporating sustainable practices into our blocks, packaging and more.

Long-Lasting Building System

We pride ourselves on an integrated system of play. All of our building sets can be connected together; this means our toys are always compatible and never go out of date. By design, we’ve created long-lasting toys that can be passed down again and again.

Plant-Based Blocks

Plant-Based Blocks

All the blocks in our plant-based line are made of bio-based resins, with a minimum of 90% plant-based plastics – these building blocks are the most sustainable toys we’ve ever produced. They’re also compatible with the rest of our building sets and have the same quality for a seamless building experience with our other blocks.

Sustainable Packaging

We strive to be as sustainable as possible when it comes to our packaging:

85%

of our packaging is made from recyclable materials

Recycled materials

All packaging and instruction manuals are made from FSC certified materials such as recycled and sustainably sourced materials

95%

of packaging and packaging components can be recycled again

Soy-based inks

Features soy-based inks and water-based lamination

H2Recycle

The H2Recycle logo appears on all of our packaging to educate on how to recycle our packaging