Ours to Build

Our purpose is to empower the next generations so that they may explore the wonders of childhood and reach their full potential. As toymakers, we want children to inherit a world in which they can thrive.

From the design of our building sets to the responsible recycling of our toys, and everything in between, we’ve been hard at work making sure you have the right tools for the job with:

Packages that are recyclable and made from recycled materials, including FSC-certified content in the paper and wood fiber used in our packaging

Our participation in the Mattel™ PlayBack program

The representation of diverse and inclusive characters in our toys

The introduction of Green Town™ building sets, which feature blocks and pieces made from more responsibly sourced materials such as a mix of plant-based materials and ISCC-certified plastics (mass balance approach)

When you play with MEGA™, you're not just pulling a wagon or building tall towers, you're helping to shape the future. We're doing our part so together we can make an impact.

The future is ours to build bigger and better, together.

Designed Better

Designed Better

From quality playsets that can be passed on to future builders to innovative designs and play experiences that integrate more sustainable materials, MEGA™ toys are designed better.

Packaged with Care

Packaged with Care

We have achieved zero-waste packaging for the MEGA BLOKS® Big Building Bag. By making smart choices with our packaging materials and ensuring packages are recyclable without losing the fun and personality of our brands, we're preventing waste before it even happens.

Cycling Ahead

Cycling Ahead

The circular economy is an important part of a sustainable future, and we're making it easier for consumers to be part of the solution. Reclaiming and reusing materials with the Mattel Playback program is just a first step.

Play for all

Play for all

Play is for everyone. When children see themselves represented in characters and toys, they connect to a world in which they can do and be anything.

Imagining Tomorrow with Green Town

We’ve been hard at work developing a line of products that bring our vision to life, and we couldn’t be prouder to introduce Green Town™ - a new line of certified CarbonNeutral® products by Natural Capital Partners, the leading experts on carbon neutrality and climate finance. Key features of the product line include:

Respect and care

Blocks and pieces are made from more responsibly-sourced materials, specifically a mix of plant-based materials and ISCC-certified plastics (mass balance approach)

Carbon Neutral ISCC FSC
Respect and care

Each package and playbook is made from

100% FSC-certified paper or paperboard

The purchase of carbon offsets to support the Darkwood Forests Conservation in Canada.

These toys were designed to help teach kids to respect and care for the environment and each other:

Respect and care

By helping to teach green behaviors like waste sorting, using electric transport, protecting honey bees, choosing renewable energy sources, and more

By increasing representation through the use of diverse and inclusive characters in each set

Inclusive characters

Green Town™ building sets help kids to imagine their future through play and to teach them that
the world is ours to build bigger and better, together.