History

Our Story

35+ years of making toys - and counting!

History

Did you know that MEGA™ has a rich history? We’ve been making construction toys for more than 35 years now. We take fun seriously – helping children grow, develop and learn is our passion.

Our story starts all the way back in the 60’s, but it wasn’t until 1985 that we launched our big building blocks. Designed specifically for toddlers, we were the first brand to create construction toys for toddlers. We didn’t start making traditionally sized bricks until our customers began asking for a more fairly priced option. And this is where we like to think we shine. Well with value, but also in that we’re continuously seeking way to deliver creativity to kids!

Milestones

Here’s a brief look at the unique contributions MEGA™ has made in the construction toy aisle:

1967

Ritvik Holdings is created; this family-owned Canadian toy distributor goes on to become a lead in the Canadian toy market

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1984

Ritvik introduces the Mega Brands toy line to Canada and the U.S

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1985

• We launch our iconic “Maxi” block designed specifically for preschoolers
• We launch our Block Buddies™ characters

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1988

We release the Big Building Bag – today’s no. 1 construction toy in the U.S. and recognized around the world

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1990

By the end of the 80’s, MEGA™ preschool toys are being distributed 30 countries

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1991

We launch our “micro” brick (standard sized construction bricks) to create a full-fledged line of toys that cater to children (and kidults!) of all ages

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1997

We expand into Europe and Latin America

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2000

We release our first wagon (the Y2K Wagon) – one of our most popular toys still in production today

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2002

• Ritvik goes public and officially changes our name to Mega Bloks Inc.
• We expand into Asia

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2005

We purchase Rose Art Industries, an arts and crafts, games and puzzles manufacturer – that was also at one time the largest pencil manufacture in the world

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2006

• We change our corporate name to MEGA Brands Inc.
• We purchase The Board Dudes Inc., maker of dry erases boards, cork boards and other school and classroom products
• We release our “Plasma Dragon” line of toys featuring slime – today known as the “Breakout Beasts”

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2008

• We partner with Microsoft to launch our iconic line of Halo toys
• We begin creating collectors set based on pop culture licenses

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2012

We launch our popular line of Barbie and Hot Wheels toys

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2014

We become part of the Mattel family, a leading global toy company

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2015

We launch the Block Scooping Wagon, a highly popular preschool toy

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2020

We launch our Peek-A-Blocks line, providing preschoolers with a brand-new way for to build

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