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Our Values

Our Values

Childhood
Development

We pride ourselves on delivering unique play experiences that stimulate growth because we strive to unlock every child’s creative potential.

Meaningful
Differentiation

We stand out in the construction toy aisle with unique, one-of-a-kind building experiences.

Accessible
Value

We provide the right toy at the right price. Fair and square.

Designed With Purpose

Quality Fit

Quality Fit

First row sub: Big or small, our building blocks and bricks are made to be durable while providing a loose fit for toddlers and a snug, secure fit for older kids.

Compatible

Compatible

Our bricks combine will all our sets and are compatible with other name brands.

Specialty Pieces and Colors

Specialty Pieces and Colors

Create authentically detailed builds with our custom pieces and colors.

Daring Details

Daring Details

We celebrate construction by infusing each of our sets with the most detail and authenticity possible.

Daring Details
Premium Figures

Premium Figures

Our micro action figures are the most detailed, poseable and customizable in the construction toy aisle!

Beyond the Brick

Beyond the Brick

Extend playtime with slime, magnets and more.